Business model? I’m
really beginning to question of what is the true goal of churches in the United
States. Now, I realize I’m generalizing
here and hopefully not all churches function this way (I’m certainly trying to
keep the church I serve at from functioning as a business), but I also know
that I have heard many a pastor and congregation talk about growth from a
business standpoint instead of a gospel standpoint.
Because this is how many churches view success, we have
turned the Church’s mission into a business model where the main goal is to “convert”
more people to become loyal to the Church; more specifically, “my church.” Like a successful ad campaign, the more we
can entice people to the programs of our church, the more likely they will “buy
into” our church. And, of course, the
more people we have, the more elaborate our advertising (a.k.a. our programs)
can be. The more money we can spend on
awesome and fun programs, the more people we will get to buy into our church. There’s a pretty big (in terms of membership)
nondenominational church in my community that offers a summer Bible school
program where children can learn horseback riding while learning about
God. How cool is that?! Who wouldn’t want to bring their child to
that program? Only here’s the question,
would they still come if you took away the horseback riding?
So, what’s the problem, don’t we want to “convert” more
people to Christ? Our calling as a
church has always been to proclaim the gospel to all whom we meet through
conversation and action. The purpose of doing
this is to make others aware of the good news that we all have been freed from
the punishment of sin and death through Christ’s death and resurrection. The Holy Spirit uses us (which we are the
church) in order to bring others to God through the proclamation of the gospel. This should be the sole focus of the church.
The problem with putting so much emphasis on programs in
order to get people to “buy into” our church (and I mean our individual
churches, not the Christian Church in general) is that the focus of the church
becomes all about growing the membership, “putting butts in seats” as the
saying goes. We turn the church into a
business organism where the mission becomes about fueling the church’s
membership, so that “my church” can last the test of time.
A lot of churches who are struggling to maintain membership
numbers in order to keep their budgets in the black aren’t afraid of not being
able to proclaim the gospel anymore (although, again, I’m generalizing from
experience and I’m sure there are those out there who don’t want to close
because they still feel called to proclaim the gospel), but they are afraid that
they will lose their church building and their faith community. They are afraid that their business-church
will close. So, they do all they can to
encourage more people to join and give money to the church so that it can
survive! Like the stock market, the more
investors you can get to buy into your business the more capital you will have
to help your business grow.
But here’s the thing, Jesus never asked us to grow our
churches. Instead, Jesus has always
asked us to go out and proclaim the good news to people; to proclaim the gospel! This is the sole purpose of church—to share
with the world the freedom we have in the gospel proclamation! Because of this, the church’s mission has
never been about creating more members; it has always been about sharing the
gospel (a.k.a. God’s love) with all people.
This means that, as a church, we need to move away from the business
model and once again embrace the mission of going out a sharing the gospel with
people, as well as gathering together to share in the sacraments, God’s physical
means of grace, each week through the liturgy.
Success shouldn’t be measured by how many seats you fill at worship or
how many people are in your Christian Education programs, but by how well we
are proclaiming the gospel to others and how well we are building
Christ-centered relationships with each other.
But what if my church closes? I recognize that it can be hard to think about the fact that a church might have to close someday, especially if it was the church you grew up in. Part of the gift of a faith community is the relationships we build with our church family members. It can be hard to think that there could come a day where the church family we cherish will no longer exist. However, I have two thoughts on this matter. Firstly, we must remember that it isn’t “our” church, but it is God’s church. Just because the church we grew up in might close does not mean that God’s church has died. God has great plans instore for the whole Christian church. This is why, in the ELCA at least, when a church closes we call it the completion of the church’s mission. Their mission is complete, but other church’s still have a mission to carry on. Because of this, when a church closes, it should be viewed as a thing to celebrate (even though it is at the same time a powerful loss that causes much grief). This also gives people, who were at the congregation that closed, the opportunity to bring their gifts and talents to another faith community so that the mission of the whole Christian Church can continue.
Secondly, if we are so afraid of our church closing that we
spend a lot of time and money getting people to buy into our church through
programs, then do we really trust that God has a purpose for the church? Focusing on just proclaiming the gospel and
building Christ-centered relationships is a huge act of faith. It causes us to put the growth into God’s
hands and let God take lead. This can be
really scary (especially if you’re a control freak!). Yet, it is also freeing to know that God is
in charge and that any growth we experience is really up to God. All we have to do is go out and proclaim the
gospel and build Christ-centered relationships, we then trust that God will do
God’s thing and transform the hearts of others (yes, through us!). After all, who are we loyal to; the gospel or
“my church?” I would like to think it is
the gospel.
Pastor Zach
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